For any luxury brand, intellectual property is the foundation on which the success of the business is built. Protection of intellectual property - whether it is a mark, invention or a specific design - is paramount to the growth of brand value.
We have experience advising brand owners and designers on the creation, registration and maintenance of trade marks, patents, designs and copyright and are often involved in assisting clients on brand strategy and portfolio protection and enhancement at an international level.
Unfortunately, it is sometimes necessary to take action to defend your intellectual property and we have advised luxury goods companies on everything from the creation of an anti-counterfeiting strategy to letters before action requiring articles to be withdrawn from sale and eventual litigation both in the United Kingdom and United States.
